Investigate the basic economic implications of domestic manufacturing versus foreign manufacturing.
Explain current retail trends driven by global trade.
Discuss the marketing concepts used in retail and fashion merchandising.
Describe the effect marketing has on current and future trends in fashion.
Explain why fashion industry products and services are valuable to the customer.
Explain marketing functions and related activities as they apply to fashion merchandising.
Examples: product/service management, distribution, financing, pricing, marketing information management, promotion, selling
Explain the importance of marketing strategies utilized in the fashion industry.
Research connections between company actions and results.
Examples: influencing consumer buying behavior, gaining market share
Explain the purpose and processes of sales forecasting in fashion merchandising.
Research how leveraging the “four P’s†of marketing (Product, Price, Place, Promotion) can affect potential reach, revenue, and impact in the retail and fashion industries.
Evaluate and explain the effects of store layouts and merchandise presentation on customer behavior.
Identify elements that influence store layouts.
Identify types of fixtures used in presenting merchandise.
Examples: mannequins, shelving, lighting, seasonal displays
Explain the use of technology in visual merchandising.
Contrast merchandising techniques and store layouts used by various types of retailers.
Examples: boutiques, department stores, big box stores, discounters, virtual
Design a display for a specific store, season, and type of fashion.
Research customer demographics for the selected retailer.
Select merchandise, fixtures, lighting, and accessories for a marketing display.
Gather and share information on the impact of technology on the fashion industry and merchandising.
Describe the use of technology in selling and merchandising, citing specific examples.
Investigate and report on emerging technology applications and Internet sites related to fashion marketing.
Analyze the impact of marketing information management on the fashion industry.
Explain the importance of marketing information management to the fashion industry.
Describe the use of technology in processing marketing data.
Describe the different methods of conducting research and the characteristics of effective data-collection instruments.
Explain the role of market segmentation in target marketing in the fashion industry.
Describe the relationship between market research and product development and sales.
Utilize pricing strategies to maximize return on merchandising efforts and meet customers’ perception of value.
Explain how customers see value in terms of price.
Examples: quality, performance, materials, wear, design
Explain how value is perceived when combining both price and non-price factors.
Describe the role of business ethics in pricing.
Explain the use of technology in the pricing function.
Research and explain the concepts and processes needed to obtain, develop, maintain, and improve a product mix in response to market opportunities.
Describe the use of technology in the product/service management function.
Explain the three main market segments of the fashion industry (primary, secondary, and tertiary).
