Standards - Career & Technical Education

Incorporate safety procedures in handling, operating, and maintaining tools and machinery; handling materials; utilizing personal protective equipment; maintaining a safe work area; and handling hazardous materials and forces.

Demonstrate effective workplace and employability skills, including communication, awareness of diversity, positive work ethic, problem-solving, time management, and teamwork.

Explore the range of careers available in the field and investigate their educational requirements, and demonstrate job-seeking skills including resume-writing and interviewing.

Advocate and practice safe, legal, responsible, and ethical use of information and technology tools specific to the industry pathway.

Participate in a Career and Technical Student Organization (CTSO) to increase knowledge and skills and to enhance leadership and teamwork.

Discuss and demonstrate ways to value diversity.

Explain the concepts and processes associated with successful entrepreneurial performance.

Identify political and economic factors that encourage and support entrepreneurship.

Identify and analyze characteristics of a successful entrepreneur, citing examples from the business world.

Discuss the entrepreneurial discovery process and the risks and rewards of being an entrepreneur.

Assess global trends and opportunities for establishing new businesses.

Identify possible opportunities for creating new businesses on the local, state, and/or national level.

Explain the fundamental concepts of business ownership.

Discuss the role of competition in a private, free-enterprise system.

Explain the effects of competition on buyers and sellers.

Compare and contrast types of business ownership, indicating their advantages and disadvantages for entrepreneurs.

Explain the concepts, systems, and tools needed to gather, access, synthesize, evaluate, and disseminate information for use in making business decisions.

Describe methods used to obtain marketing research data, including primary and secondary research.

Describe characteristics of effective data collection instruments.

Explain techniques for processing marketing information.

Describe methods used to interpret and present market segment information, including reports, charts, and graphs.

Identify the concepts, strategies, and systems needed to implement and obtain support for an entrepreneurial entity.

Utilize strategies to determine feasibility of ideas.

Gather and share information on the major reasons for business failure, citing examples of actual cases.

Utilize the marketing functions to assess the competitive advantage of a business.

Identify the elements needed in a formal written business plan, including an executive summary; introduction; analysis of strengths, weaknesses, opportunities, and threats (SWOT analysis); planned operation of the proposed business or service; timelines; planned financing; and requests for financing.

Gather and share information on the concepts, processes, systems, strategies, and tools needed to create a successful business venture.

Identify goods and/or services to be sold in a proposed business.

Discuss and explain the types of risks that businesses encounter.

Identify the market segment for a proposed business.

Formulate a marketing mix designed to reach a specific market segment.

Explain the processes and strategies used in selecting a business location whether brick-and-mortar, e-business, or both.

Discuss advantages and disadvantages of types of business locations.

Explain the steps used in conducting a location analysis.

Identify current trends and other criteria for site location.