Standards - Career & Technical Education

Utilize computer software, including word processing and spreadsheets, to create documents related to a particular career or industry.

Identify technology appropriate for marketing functions and practices related to a selected marketing career field.

Select and use a variety of electronic media to create, revise, and verify information.

Compare and contrast popular current social media platforms, explaining the role each one plays in marketing products and services.

Analyze the advantages and disadvantages of social media in marketing.

Describe the typical users of the most popular social media platforms.

Describe usage trends for each social media platform.

Explain the utilization of both on-device and web-based applications and their impact on consumer behavior.

Describe the benefits of using mobile apps to interact with customers.

Describe the pre-launch of roll-out marketing involved with the launch of an application.

Explain the importance of marketing within the publication of an app to ensure utilization.

Describe various post-launch activities and app metrics.

Utilize various forms of online advertising and promotion.

Evaluate the graphics, placement, and effectiveness of digital advertisements.

Analyze and create digital display advertisements.

Analyze and create social media advertisements for both paid and organic applications.

Describe the purpose of a promotional video and determine where and how it can be utilized to optimize exposure.

Identify and define both negative and positive keywords for ads in order to optimize when ads should appear.

Gather and share information about current and trending employment opportunities in digital marketing and data analytics.

Explain the importance of personal online presence and personal brand.

Incorporate safety procedures in handling, operating, and maintaining tools and machinery; handling materials; utilizing personal protective equipment; maintaining a safe work area; and handling hazardous materials and forces.

Demonstrate effective workplace and employability skills, including communication, awareness of diversity, positive work ethic, problem-solving, time management, and teamwork.

Explore the range of careers available in the field and investigate their educational requirements, and demonstrate job-seeking skills including resume-writing and interviewing.

Advocate and practice safe, legal, responsible, and ethical use of information and technology tools specific to the industry pathway.

Participate in a Career and Technical Student Organization (CTSO) to increase knowledge and skills and to enhance leadership and teamwork.

Discuss and demonstrate ways to value diversity.

Describe the brokerage, leasing, and management fields of the real estate industry.

Identify the skills, attitudes, and behaviors that individuals need to be successful in real estate careers.

Explain how land, personal property, real property, and real estate differ.

Explain land characteristics and legal descriptions.

Decipher abbreviations and terminology of legal descriptions.

Investigate and share information on encumbrances and their effects on property ownership.

Describe the different types of real property ownership, including rights of survivorship under Alabama law.

Gather and share information on the job description and job tasks for a real estate sales licensee.

Explain the relationship and responsibilities of a real estate licensee and broker to a buyer or seller as covered in the Real Estate Consumer Agency Disclosure (RECAD) document.