Standards - Career & Technical Education

Define and discuss netiquette.

Explain how Internet demographic data collection tools are used in marketing.

Explain how firms use marketing segmentation to identify and test target markets.

Explain types of marketing segmentation, including behavioristic, psychographic, demographic, geographic, and social graphics.

Analyze the influence of various cultures on global Internet marketing trends.

Develop a potential customer database.

Explain the importance of content creation in digital marketing.

Define content marketing and explain its role in digital marketing.

Contrast paid, owned, and earned content and explain content distribution strategies and platforms.

Discuss types of content currently in use.

Compare the effectiveness of creating content and using trending content and hashtags.

Explain how content goes viral“ and list factors that help content to spread.“

Create and audit content on digital platforms.

Develop marketing content for a website, social media, or other digital platform.

Conduct an audit of content on a website or digital marketing platform using performance metrics to determine which content should be kept, improved, or removed.

Describe the ways social media are used for promotion, engagement of customers, customer service, brand building, item research, and sales.

Explain how social media communities can be used for market research.

Explain how social media provide brand influence, visibility, and promotion.

Describe ways that social media drive traffic for advertising revenue.

Analyze and report on trends in online and mobile commerce.

Explain the uses of mobile devices for e-commerce marketing.

Explain the use of databases for e-commerce marketing.

Assess current e-commerce product marketing tools.

Select the best Internet marketing method(s) for a selected product or service.

Discuss the Internet as a marketing tool.

Define the Internet and industry-related terms and describe the services the Internet provides.

Identify advantages and disadvantages of marketing on the Internet.

Discuss the history of Internet marketing and emerging trends in the field.

Define and utilize terminology associated with Internet security and tools used in website and application development.

Discuss security issues and protections.

Select and utilize search engines most suited for meeting marketing needs.

Discuss the criteria for selecting an Internet Service Provider (ISP) or web hosting service.

Summarize the process and issues related to securing a domain name, copyright, and registered trademark.

Demonstrate the uses of technology in marketing.

Explain the importance and uses of computers, mobile devices, and the Internet in marketing.