Standards - Career & Technical Education

Explain the nature and scope of the product/service management function.

Explain the concepts of product mix and product/service branding.

Identify methods and techniques for generating a product idea.

Detail procedures for positioning products and services.

Demonstrate promotional knowledge and skill for communicating information to achieve a desired marketing outcome.

Identify the elements of the promotional mix and explain the role of promotion as a marketing function.

List and explain promotional channels used to communicate with targeted audiences.

Explain and identify the types of advertising and their costs.

Explain the role of a promotional plan.

Employ effective processes and techniques to sell goods, services, and ideas.

Explain the nature and scope of the selling function and the role of marketing as a complement to selling.

Explain the nature of sales channels.

Analyze product information to identify product features and benefits and their role in selling.

Explain the selling process and demonstrate sales techniques.

Integrate written, digital, and verbal messages to achieve effective marketing communications.

Explain the nature and scope of teamwork and human relations.

Describe the role of interpersonal skills, networking, and politics in the workplace.

Explain the importance of stress management, negotiation, and conflict-resolution skills.

Utilize financial knowledge and skill to facilitate marketing decisions.

Explain the importance of financial planning in business.

Correlate profit, cash flow, margin, and sales to the financial plan.

Describe the various types of financial records that should be analyzed when making marketing decisions.

Summarize state and federal laws and regulations associated with marketing.

Incorporate safety procedures in handling, operating, and maintaining tools and machinery; handling materials; utilizing personal protective equipment; maintaining a safe work area; and handling hazardous materials and forces.

Demonstrate effective workplace and employability skills, including communication, awareness of diversity, positive work ethic, problem-solving, time management, and teamwork.

Explore the range of careers available in the field and investigate their educational requirements, and demonstrate job-seeking skills including resume-writing and interviewing.

Advocate and practice safe, legal, responsible, and ethical use of information and technology tools specific to the industry pathway.

Participate in a Career and Technical Student Organization (CTSO) to increase knowledge and skills and to enhance leadership and teamwork.

Discuss and demonstrate ways to value diversity.

Gather and share information on the scope of the fashion industry and the impact that it has on the economy.

Explain the concept of fashion and identify the different types of businesses that comprise the fashion industry.

Describe how fashion marketing concepts are applied locally, nationally, and internationally.

Describe the influence that economic, social, media, political, demographic, geographic, and psychological factors have had and currently have on fashion.

Discuss the influence of iconic figures and events on fashion.

Describe the economic impact of global trade on business decisions and operations.