Standards - Career & Technical Education

Explain strategies for attracting secondary sales and the difference between ticket brokers and ticket scalpers.

Evaluate the impact of competition on the profitability of an event.

Describe sales activities used to generate profit at an event.

Interpret branding concepts as they apply to sports and entertainment marketing.

Explain the importance of branding in sports and entertainment marketing.

Define and explain terms referring to brands, including branding, co-branding, brand extensions, and line extensions.

Explain the branding functions as they relate to each area in sports and entertainment marketing, including logos, slogans, trademarks, brand names, trade names, trade characters, and protection of intellectual properties.

Apply concepts and processes associated with successful financial planning in sports and entertainment marketing.

Explain the economic impact of sports and entertainment marketing.

Discuss the profit motive and describe economic utility as it applies to sports and entertainment marketing.

Gather and share information about funding and revenue sources for sports and entertainment businesses.

Discuss pricing strategies and the role of business ethics in pricing.

Analyze product and service marketing as it relates to sports and entertainment marketing.

Describe the use of technology in product and service management.

Discuss factors used by marketers to position sports and entertainment products and services.

Describe factors that influence positioning of corporate brands in sports and entertainment marketing.

Develop a plan to organize, staff, and carry out a sports or entertainment event.

Demonstrate teamwork and collaboration skills needed to reach a common goal.

Develop and implement timelines to produce a successful and profitable sports or entertainment event.

Develop internal and external communication systems needed to carry out a sports or entertainment event.

Develop and present a complete sports or entertainment marketing plan.

Determine the components of a sports or entertainment marketing plan.

Explain the role of promotion in a sports or entertainment marketing plan.

Explain the role of sponsorship in a sports or entertainment marketing plan.

Create sports and entertainment campaigns, utilizing effective communication techniques.

Identify methods of effective communication for a sports or entertainment activity.

List the steps necessary to prepare a promotional campaign in the sports and entertainment field.

Demonstrate effective speaking and presentation skills.

Describe methods of communication that may be used to conduct business with clients and vendors.

Differentiate among the components of the sports marketing industry.

Differentiate between professional sports and amateur sports.

Discuss the impact of global marketing on international sporting and entertainment events.

Describe how management functions differ in college, amateur, and professional sports.

Explain the personal financial impact of participating in amateur and recreational sports.

Gather and share information on the impact of sports and sporting events on the economy.