Evaluate the management functions necessary for college, amateur, and professional sports.
Describe how the National Collegiate Athletic Association (NCAA) relates to the sports industry.
Explain the importance of management for professional sports.
Describe the characteristics and roles of sports agents, team owners, players’ organizations, and general managers.
Determine the economic impact of a major sporting event for a city or community.
Analyze the field of marketing as it relates to the elements of the entertainment industry, including television, radio, music, movies, theater, and fine arts.
Examine the history of each element of the entertainment industry and develop a timeline showing its relationship to the economy.
Examine the current economic impact of the entertainment industry on local, national, and international markets.
Examine changes in marketing related to technology and to trends in public opinion.
Interpret the legal and ethical ramifications of behaviors and practices in the sports and entertainment marketing field.
Define the term ethics as it relates to sports and entertainment marketing.
Discuss the impacts of unethical behavior.
Discuss the purpose of contracts and explain why they are needed.
Explain the importance of copyright laws and trademarks.
Discuss the elements of risk associated with the industry of sports and entertainment marketing.
Define risk and describe the categories of risk.
Analyze various strategies for risk management.
Explain the need for event insurance.
Explain the legal issues and risks related to each area in sports and entertainment marketing, including logos, slogans, trademarks, brand names, trade names, and trade characters, and protecting all intellectual properties.
Arrange effective and efficient channels of distribution for sports and entertainment events.
Obtain and share information about the distribution systems for sports and entertainment events.
Explain the distribution process as it applies to the various media, including television, radio, music, movies, theater, and fine arts.
Describe ethical considerations in channel management for sports and entertainment.
Coordinate channel management with other marketing activities.
Analyze current trends in sports and entertainment marketing and discuss their impact on employment in the field.
Examples: street marketing, viral marketing, niche marketing, grassroots marketing, guerilla marketing
Research the different career opportunities available in the sports and entertainment marketing industry.
Discuss the skills and preparation needed for a chosen career in sports and entertainment marketing.
Incorporate safety procedures in handling, operating, and maintaining tools and machinery; handling materials; utilizing personal protective equipment; maintaining a safe work area; and handling hazardous materials and forces.
Demonstrate effective workplace and employability skills, including communication, awareness of diversity, positive work ethic, problem-solving, time management, and teamwork.
Explore the range of careers available in the field and investigate their educational requirements, and demonstrate job-seeking skills including resume-writing and interviewing.
Advocate and practice safe, legal, responsible, and ethical use of information and technology tools specific to the industry pathway.
Participate in a Career and Technical Student Organization (CTSO) to increase knowledge and skills and to enhance leadership and teamwork.
Discuss and demonstrate ways to value diversity.
Utilize technology functions, including compressing files, converting files, importing files, exporting files, and transferring data among applications.
Compare hardware and software functions in word processing applications.
