Standards - Career & Technical Education

Construct a robot to perform a specific task.

Diagnose problems with robotics systems and make necessary repairs.

Incorporate safety procedures in handling, operating, and maintaining tools and machinery; handling materials; utilizing personal protective equipment; maintaining a safe work area; and handling hazardous materials and forces.

Demonstrate effective workplace and employability skills, including communication, awareness of diversity, positive work ethic, problem-solving, time management, and teamwork.

Explore the range of careers available in the field and investigate their educational requirements, and demonstrate job-seeking skills including resume-writing and interviewing.

Advocate and practice safe, legal, responsible, and ethical use of information and technology tools specific to the industry pathway.

Participate in a Career and Technical Student Organization (CTSO) to increase knowledge and skills and to enhance leadership and teamwork.

Discuss and demonstrate ways to value diversity.

Analyze the impact of the advertising and promotion industry.

Explain factors affecting the growth and development of the advertising and promotion industry.

Identify current issues, social effects, and trends in advertising and promotion.

Explain the importance of business ethics, industry regulations, company regulations, and laws affecting promotion.

Explain the legal, demographic, and geographic considerations that affect international marketing communication and promotion.

Describe how technology can be used to promote products and services.

Investigate and describe the role of the promotional mix in a competitive economic environment.

Compare and contrast the elements of the promotional mix, including advertising, promotion, publicity, and personal selling.

Explain the importance of timeliness in utilizing elements of the promotional mix.

Examine and report on the effects of digital marketing on the elements of the promotional mix.

Analyze the role of branding and trademarks and discuss how they are used to position products and/or services.

Plan and evaluate an advertising campaign.

Explain the importance of coordinating elements in advertisements.

Determine the advertising reach of media and select the appropriate media for a product or service.

Explain the need to coordinate advertising campaigns with other marketing activities.

Pitch a promotional idea to a client.

Calculate media costs that affect the elements of the promotional mix.

Identify the factors that affect the costs of all media.

Describe the advantages and disadvantages of each type of media based on costs and effectiveness of the message.

Explain the importance of cooperative advertising to a business.

Demonstrate advertising techniques.

Create advertising layouts, develop advertising headlines, select illustrations and type styles for advertisements, and write promotional messages to appeal to target markets.

Explain the advantages and disadvantages of online advertisement in the promotion and advertising industry.

Describe the advantages and disadvantages of email marketing in the promotion and advertising industry.

Design website components and/or write content for use on the Internet.

Describe the impact of the sales profession on the economy.

Differentiate among wholesale, retail, and professional sales careers and environments.