Standards - Career & Technical Education

Explain how the use of technology can facilitate and enhance an event.

Analyze methods of evaluating an event to identify areas of strength and areas that need improvement.

Use data from an event to inform the planning of future events.

Research and analyze entry-level positions available in event planning and management and describe opportunities for advancement in the field.

Assess characteristics necessary for career success in event planning and management.

Discuss legal, ethical, safety, and security responsibilities of event planners and managers.

Research certifications available in event planning and management.

Research and compare salaries for careers in event planning and management.

Demonstrate teamwork, problem-solving, and decision-making skills in implementing a planned event.

Demonstrate conflict resolution strategies in managing events.

Explain the importance of communication among clients, vendors, and partners while planning and managing an event.

Discuss strategies for working with people with different backgrounds, cultures, and beliefs.

Describe the role of the planner on site at the event and the mindset necessary to oversee successful event coordination.

Explain the importance of positive staff morale during an event.

Conduct standard and customary ethical, legal, risk management, safety, and security analysis for an event.

Research and identify ethical issues in event planning and managing.

Incorporate safety procedures in handling, operating, and maintaining tools and machinery; handling materials; utilizing personal protective equipment; maintaining a safe work area; and handling hazardous materials and forces.

Demonstrate effective workplace and employability skills, including communication, awareness of diversity, positive work ethic, problem-solving, time management, and teamwork.

Explore the range of careers available in the field and investigate their educational requirements, and demonstrate job-seeking skills including resume-writing and interviewing.

Advocate and practice safe, legal, responsible, and ethical use of information and technology tools specific to the industry pathway.

Participate in a Career and Technical Student Organization (CTSO) to increase knowledge and skills and to enhance leadership and teamwork.

Discuss and demonstrate ways to value diversity.

Develop a marketing plan and sales promotion tool for hospitality and tourism.

Compare and contrast marketing concepts, advertising, and public relations.

Summarize the marketing mix, including the five P’s (Product, Price, Place, Promotion, People) and the four C’s (Client, Cost, Communication, Convenience).

Identify and describe the steps of a marketing plan.

Prepare a marketing budget.

Gather and share information concerning effective strategies for reaching various niche markets in the hospitality and tourism industry, including corporate, educational, sports, religious, and military groups.

Analyze sales strategies available for use in the hospitality and tourism industry.

Investigate the role of convention and visitors bureaus (CVBs) in large cities, and trends in the development of CVBs in smaller towns, neighborhoods, and other areas.

Compare and contrast the respective needs and wants of business and leisure travelers.

Identify features and benefits of hotel and airline offerings for both leisure and business travelers.

Demonstrate management skills needed to succeed in hospitality and tourism.

Identify opportunities for leadership within the hospitality and tourism industry and describe how one might prepare for these positions.

Compare and contrast styles of leadership and management and explain the importance of varying those styles in response to organization and employee needs.