Perform basic computer functions as they apply to the multimedia design industry.
Explain how the file storage capacity of media storage devices is affected by the resolution of photographs and other factors.
Utilize file system folders, online file management services, and naming conventions to organize and back up files.
Demonstrate appropriate use of digital photography equipment and techniques.
Utilize various photo composition techniques.
Examples: lighting, perspective, candid vs. posed, rule of thirds
Transfer still shot images from equipment to the computer.
Utilize photo editing software to edit and enhance digital photographs.
Examples: cropping, scaling, brightness/contrast, saturation, levels, hue/color balance, feathering, masking, layering
Demonstrate design techniques using graphic design software.
Examples: selecting, resizing, and manipulating images; changing resolutions; rastering; correcting color; creating images
Apply the design process to digital media.
Demonstrate the process of planning a digital document.
Utilize the elements of design (line, shape, form, texture, pattern, color, value, and space) when creating digital media products.
Demonstrate the principles of design (contrast, repetition, balance, movement, emphasis, harmony, proportion, and unity) when creating digital media projects.
Demonstrate the effective use of color in digital media.
Identify and apply the principles of typography.
Describe typeface classifications and their uses, including serif, sans-serif, script, and decorative.
Identify the anatomy of typography including serif, ascender, descender, x height, counter, baseline, and cap height.
Identify and apply typography elements including typeface, style, contrast, color, font size, leading, kerning, tracking, alignment, and white space.
Use precision software tools to manipulate images.
Examples: deleting, moving, rotating, setting custom alignment guides, extracting, applying filters
Apply integration principles to import scanned, digitized graphics and text, tables, charts, and pictures into a publication.
Demonstrate the process of pre-production when creating videos.
Utilize basic storytelling principles.
Create a storyboard.
Organize and plan a production including shot list, shoot schedule, and crew and cast responsibilities.
Identify and demonstrate effective use of a variety of shots, movements, and angles.
Examples: wide/long, medium, close up, extreme close up, cutaway, over the shoulder, arc, point of view, pan, tilt, zoom, eye level, bird’s eye, worm’s eye
Apply proper transitions, edits, titles, effects, and media to create videos for various purposes.
Examples: promotional videos, documentaries, product videos, training videos, social media videos
Compare and contrast elements and purposes of websites, web pages, and web browsers.
Examples: web elements, including hypertext markup language (HTML) tags, headings, and body
Develop interactive web pages and sites using a variety of component formats, including HTML, HTML editors, and web authoring programs.
Examples: guest book, forms, hit counter, marquees, hover button, transition, banner advertisements, navigational schemes
Determine and apply the appropriate format for digital files for different needs.
Examples: Joint Photographic Experts Group (JPEG), Graphics Interchange Format (GIF), Portable Network Graphics (PNG), Music Player 3 (MP3), Tagged Image File Format (TIFF)
Manipulate digital image file sizing.
Example: Optimize the resolution for web and print publications.
Summarize laws governing copyright, intellectual property, and software licensing as they relate to multimedia design.
Examples: font usage, photography, illustration, audio and video rights
Describe the process of obtaining permission to use copyrighted materials.
Incorporate safety procedures in handling, operating, and maintaining tools and machinery; handling materials; utilizing personal protective equipment; maintaining a safe work area; and handling hazardous materials and forces.
Demonstrate effective workplace and employability skills, including communication, awareness of diversity, positive work ethic, problem-solving, time management, and teamwork.
Explore the range of careers available in the field and investigate their educational requirements, and demonstrate job-seeking skills including resume-writing and interviewing.
Advocate and practice safe, legal, responsible, and ethical use of information and technology tools specific to the industry pathway.
