Classroom Resources

This article provides information on branding and brand position strategies, focusing on identifying brand purpose and values. The report includes quotes from successful business people and business educators. The article provides "ten truths about brand purpose", and discussion points for students to apply this knowledge to themselves and other businesses. In addition, students can hover over the blue underlined terms for a video glossary that shows industry experts defining critical terms related to marketing and business. 

In this series of 5 lessons which map to several 8th-grade science and CTE standards, students first build up a background knowledge of thermal energy transfer, distinguishing heat from temperature, through demonstrations and discrepant events. They then investigate the properties of various materials and their ability to prevent heat transfer through radiation, conduction, or convection. They use this background learning to design a structure (igloo) to keep an ice cube (penguin) from melting in the heat from incandescent bulbs. The emphasis of the investigation is the engineering design process, where the class discusses the results of students’ tests of their designs, and groups have an opportunity to redesign their solutions.