CTE21.MKT.DM.1
Gather and share information on branding and brand positioning techniques and strategies.
Gather and share information on branding and brand positioning techniques and strategies.
Overview
This article provides information on branding and brand position strategies, focusing on identifying brand purpose and values. The report includes quotes from successful business people and business educators. The article provides "ten truths about brand purpose", and discussion points for students to apply this knowledge to themselves and other businesses. In addition, students can hover over the blue underlined terms for a video glossary that shows industry experts defining critical terms related to marketing and business.
Content Standards
CTE21.MKT.DM.1
CTE21.MKT.DM.1a
Gather and share information on branding as it relates to a business and its influence on consumers.
Gather and share information on branding as it relates to a business and its influence on consumers.
CTE21.MKT.DM.1b
Explain the concepts of brand equity, brand values, and experiential branding.
Explain the concepts of brand equity, brand values, and experiential branding.
CTE21.MKT.DM.1c
Describe the characteristics of good branding strategies and their impact on creating or improving brand equity or brand image.
Describe the characteristics of good branding strategies and their impact on creating or improving brand equity or brand image.
Interdisciplinary Connection(s)
ELA21.9.R1
Read a variety of print and nonprint documents to acquire new information and respond to the needs and demands of society and the workplace.
Read a variety of print and nonprint documents to acquire new information and respond to the needs and demands of society and the workplace.
Unpacked Content
UP:ELA21.9.R1
Vocabulary
- Print documents
- Nonprint documents
- Society
- Workplace
Knowledge
Students know:
- Necessary skills to read a variety of informational print and nonprint documents.
- Strategies to acquire and utilize information learned through print and nonprint documents.
Skills
Students are able to:
- Read a variety of print and nonprint documents.
- Acquire information from print and nonprint documents.
- Utilize information learned from print and nonprint documents to respond to the needs and demands of society and the workplace.
Understanding
Students understand that:
- Reading different types of documents and information are essential for finding information and for success in the workplace.
ELA21.10.R1
Read a variety of print and nonprint documents to acquire new information and respond to the needs and demands of society and the workplace.
Read a variety of print and nonprint documents to acquire new information and respond to the needs and demands of society and the workplace.
Unpacked Content
UP:ELA21.10.R1
Vocabulary
- Print documents
- Nonprint documents
- Society
- Workplace
Knowledge
Students know:
- Necessary skills to read a variety of informational print and nonprint documents.
- Strategies to acquire and utilize information learned through print and nonprint documents.
Skills
Students are able to:
- Read a variety of print and nonprint documents.
- Acquire information from print and nonprint documents.
- Utilize information learned from print and nonprint documents to respond to the needs and demands of society and the workplace.
Understanding
Students understand that:
- Reading different types of documents and information are essential for finding information and for success in the workplace.
ELA21.11.R1
Read a variety of print and nonprint documents to acquire new information and respond to the needs and demands of society and the workplace.
Read a variety of print and nonprint documents to acquire new information and respond to the needs and demands of society and the workplace.
Unpacked Content
UP:ELA21.11.R1
Vocabulary
- Print documents
- Nonprint documents
- Society
- Workplace
Knowledge
Students know:
- Necessary skills to read a variety of informational print and nonprint documents.
- Strategies to acquire and utilize information learned through print and nonprint documents.
Skills
Students are able to:
- Read a variety of print and nonprint documents.
- Acquire information from print and nonprint documents.
- Utilize information learned from print and nonprint documents to respond to the needs and demands of society and the workplace.
Understanding
Students understand that:
- Reading different types of documents and information are essential for finding information and for success in the workplace.
ELA21.12.R1
Read a variety of print and nonprint documents to acquire new information and respond to the needs and demands of society and the workplace.
Read a variety of print and nonprint documents to acquire new information and respond to the needs and demands of society and the workplace.
Unpacked Content
UP:ELA21.12.R1
Vocabulary
- Print documents
- Nonprint documents
- Society
- Workplace
Knowledge
Students know:
- Necessary skills to read a variety of informational print and nonprint documents.
- Strategies to acquire and utilize information learned through print and nonprint documents.
Skills
Students are able to:
- Read a variety of print and nonprint documents.
- Acquire information from print and nonprint documents.
- Utilize information learned from print and nonprint documents to respond to the needs and demands of society and the workplace.
Understanding
Students understand that:
- Reading different types of documents and information are essential for finding information and for success in the workplace.
Link to Resource
Content Type / Source
CR Resource Type
Informational Material
Resource Provider
Wharton Global Youth Program: University of Pennsylvania
Accessibility
Accessibility
Text Resources: Content is organized under headings and subheadings
License
License Type
Custom
