CTE21.MKT.DM.1
Gather and share information on branding and brand positioning techniques and strategies.
Gather and share information on branding and brand positioning techniques and strategies.
Overview
This article provides information on branding and brand position strategies, focusing on identifying brand purpose and values. The report includes quotes from successful business people and business educators. The article provides "ten truths about brand purpose", and discussion points for students to apply this knowledge to themselves and other businesses. In addition, students can hover over the blue underlined terms for a video glossary that shows industry experts defining critical terms related to marketing and business.
CTE21.MKT.DM.1
CTE21.MKT.DM.1a
Gather and share information on branding as it relates to a business and its influence on consumers.
Gather and share information on branding as it relates to a business and its influence on consumers.
CTE21.MKT.DM.1b
Explain the concepts of brand equity, brand values, and experiential branding.
Explain the concepts of brand equity, brand values, and experiential branding.
CTE21.MKT.DM.1c
Describe the characteristics of good branding strategies and their impact on creating or improving brand equity or brand image.
Describe the characteristics of good branding strategies and their impact on creating or improving brand equity or brand image.
CR Resource Type
Informational Material
Resource Provider
Wharton Global Youth Program: University of Pennsylvania
License Type
Custom
Custom License Type (URL)
Accessibility
Text Resources: Content is organized under headings and subheadings
