Learning Activities

Students will be introduced to five negative consequences of a poor "digital device diet." The teacher will lead students in utilizing the jigsaw literacy strategy, in which students will become members of a home group and an expert group as they research and discuss their assigned topic. The activity will culminate with students creating a presentation in the form of a research paper, poster, or slideshow to demonstrate their knowledge of the five consequences of a poor digital diet and their effect on all aspects of health. 

Business industry experts agree that identifying a brand purpose and clearly communicating it with consumers is a critical aspect of brand positioning strategy. In this concluding activity, students will apply their knowledge of branding and brand positioning strategy to craft their own purpose statement and share it with their classmates. A thorough understanding of brand purpose and its impact on brand equity and image will lay the foundation for other digital marketing concepts and encourage students to begin building their personal brand.

Students will identify their current daily usage of digital devices through a personal log or estimation. Then, students will read an article and watch the corresponding video which describes a recent report that found the average American spends more than 12 hours a day on a digital device, not including time spent on school work. Students will discuss their opinions with a classmate. The teacher will lead students in a discussion regarding the impact of this digital consumption. Finally, students will brainstorm and discuss other activities they could do in a day if they spent less time on their devices.

Business industry experts agree that identifying a brand purpose and clearly communicating it with consumers is a critical aspect of brand positioning strategy. In this activity, students will read the article, "Strategic Marketing: Brands Consider the Power of Purpose" from the Wharton Global Youth Program and complete a graphic organizer to identify key concepts. 

This activity assesses beginning computer users' understanding of the various computer hardware items and their purposes. Input and output devices are recognized by student groups as they compete in a contest to label the components. The activity follows a lesson by the teacher of basic hardware elements commonly associated with a desktop computer.

This activity was created as a result of the ALEX Resource Development Summit.

This activity will introduce students to the term "brand strategy." After learning the meaning of the term, students will identify their favorite brand and explain why they like the brand. Students will share their responses with classmates and discuss successful branding strategies. 

This activity allows students to create a database on paper. They will use a teacher-created table template that matches a database report template. Working in teams, students will use the student parking lot to find information about vehicles (such as the make of vehicle, model, number of doors, etc.) The team will fill in the template to create the information for a database to be created later. This helps show a connection from raw data collection to database creation.

This activity results from the ALEX Resource Development Summit.

Students will be introduced to a five-step action plan to reduce their use of digital devices and decrease the negative consequences of a "poor digital diet." Students will analyze the relationship between all aspects of social and emotional health and describe how the use of digital devices can affect their health. Students will write and present a personal pledge to improve their "digital diet," demonstrating their command of the formal English language and presentation skills.