DLCS18.3.10

Digital Literacy and Computer Science (2018) Grade(s): 3

DLCS18.3.10

Describe ways web advertising collects personal information.

Unpacked Content

Knowledge

Students know:
  • companies use browsing habits of users to personalize advertisements.

Skills

Students are able to:
  • describe cookies which a site sends to the computer to track movement among webpages.
  • explain that items you search in a search engine may be used to personalize ads.
  • identify ads on websites.

Understanding

Students understand that:
  • companies can track browsing history, purchases, etc.
    • to create personalized ads for each user.

Vocabulary

  • web adversting
  • personal information
  • ads
  • personalized ads
  • cookies
  • browsing history

COS Examples

Examples: Search ads, banner ads, in-game ads, email ads.

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