Unpacked Content
Knowledge
Students know:
- companies use browsing habits of users to personalize advertisements.
Skills
Students are able to:
- describe cookies which a site sends to the computer to track movement among webpages.
- explain that items you search in a search engine may be used to personalize ads.
- identify ads on websites.
Understanding
Students understand that:
- companies can track browsing history, purchases, etc. to create personalized ads for each user.
Vocabulary
- web adversting
- personal information
- ads
- personalized ads
- cookies
- browsing history
