Unpacked Content
Essential Questions
EU: Skillful evaluation and critique are critical components of experiencing, appreciating, and producing media artworks.
EQ: How and why do media artists value and judge media artworks? When and how should we evaluate and critique media artworks to improve them?
EQ: How and why do media artists value and judge media artworks? When and how should we evaluate and critique media artworks to improve them?
Skills Examples
- After watching a commercial for a car, respond to teacher questions to identify and describe how the messages were created.
- After watching a series of commercials for cars, respond to teacher questions to identify and describe the various methods and styles and the effect on the class.
- With guidance, watch and respond to commercials for breakfast cereals. By responding to teacher questions, tell the purpose, meaning and message of each.
- With help, make a checklist for media arts productions to grade them on basic storytelling, purpose, message, and context.
Vocabulary
Messages
- content
- information
- theme
- parts of whole
- visual/ video
- sound/ audio
- temporality
- audience
- setting of presentation
- analyze
- question
- effectiveness
Anchor Standards
Anchor Standard 9: Apply criteria to evaluate artistic work.
