Classroom Resource

RUFF RUFFMAN: Say? Cheese!

Subject Area

Digital Literacy and Computer Science

Grade(s)

4, 5

Overview

Hear the pros and cons of online advertising from the much-loved character Ruff Ruffman, in this animated video from RUFF RUFFMAN: HUMBLE MEDIA GENIUS. With his uniquely comical style, Ruff helps students acquire some key twenty-first-century skills. This resource is part of the RUFF RUFFMAN: HUMBLE MEDIA GENIUS Collection. This video can be played to introduce a lesson on identifying the different forms of web advertising and why websites, digital resources, and artifacts may include advertisements and collecting personal information.

Digital Literacy and Computer Science (2018) Grade(s): 4

DLCS18.4.10

Identify the different forms of web advertising and why websites, digital resources, and artifacts may include advertisements and collect personal information.

Unpacked Content

UP:DLCS18.4.10

Vocabulary

  • web advertising
  • advertisements/ads
  • personal information
  • user
  • cookies

Knowledge

Students know:
  • advertisements appear on most websites and other digital resources such as email, text, etc.
  • information is collected by companies, search habits, cookies, etc.

Skills

Students are able to:
  • identify ads on a website, within a sample email, in games, and email.
  • identify ways a company or website collects personal information.

Understanding

Students understand that:
  • ads are on most websites, digital resources, and artifacts.
  • websites or companies collect information by tracking browsing history, collecting user
  • shared data, or by using cookies.
Digital Literacy and Computer Science (2018) Grade(s): 5

DLCS18.5.12

Explain the different forms of web advertising and why websites, digital resources, and artifacts may include advertisements that may collect personal information.

Unpacked Content

UP:DLCS18.5.12

Vocabulary

  • web advertising
  • advertisements/ads
  • personal information
  • user
  • cookies
  • browsing history

Knowledge

Students know:
  • how to spot different forms of web advertising.
  • why websites, digital resources, and artifacts may include advertisements that may collect personal information.

Skills

Students are able to:
  • identify different forms of web advertisings using samples or live examples.
  • explain how a company or website collects personal information and using the information.

Understanding

Students understand that:
  • advertisements are on most websites, digital resources, and artifacts.
  • websites or companies customize web experiences by collecting users' information or by tracking browsing history using cookies.
Link to Resource
https://aptv.pbslearningmedia.org/resource/ruff16-pd-cheese/wgbh-ruff-ruffman-s…

CR Resource Type

Audio/Video

Resource Provider

PBS
Accessibility

Accessibility

Video resources: includes closed captioning or subtitles
License

License Type

CUSTOM

Custom License Type (URL)

https://www.pbslearningmedia.org/help/terms-of-use/

Comments or Notes

PBS Learningmedia is a free resource for Educators.  Educators can create an account to save resources to their dashboard and assign resources to students.

Approved Date

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