Unpacked Content
Knowledge
Students know:
- Different types of media in both variation today (print, electronic, etc.) as well as over time (yellow journalism, penny press, etc.).
- How various forms of media and media strategy shape public opinion and create regional differences.
- How media strategies, both positive and negative advertising, are utilized by candidates and special interest groups to impact election outcomes.
Skills
Students are able to:
- Distinguish trends in public opinion polls in an effort to decipher regional differences in beliefs.
- Dissect a political advertisement in an effort to identify message and intended audience.
- Construct an outline of how media forms have evolved over time.
Understanding
Students understand that:
- The media has evolved over time and often impacts both public opinion and election outcomes.
Vocabulary
- electronic media
- yellow journalism
- party press
- print media
- social media
- message
- election debate
- attack ad
- public opinion poll
- bias
- penny press
