SS10.USG.9

Social Studies (2010) Grade(s): 12 - United States Government

SS10.USG.9
Trace the impact of the media on the political process and public opinion in the United States, including party press, penny press, print media, yellow journalism, radio, television, and electronic media.

Unpacked Content

Knowledge

Students know:

Different types of media in both variation today (print, electronic, etc.) as well as over time (yellow journalism, penny press, etc.).
How various forms of media and media strategy shape public opinion and create regional differences.
How media strategies, both positive and negative advertising, are utilized by candidates and special interest groups to impact election outcomes.

Skills

Students are able to:

Distinguish trends in public opinion polls in an effort to decipher regional differences in beliefs.
Dissect a political advertisement in an effort to identify message and intended audience.
Construct an outline of how media forms have evolved over time.

Understanding

Students understand that:

The media has evolved over time and often impacts both public opinion and election outcomes.

Vocabulary

electronic media
yellow journalism
party press
print media
social media
message
election debate
attack ad
public opinion poll
bias
penny press

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