Standards - Career & Technical Education

Incorporate safety procedures in handling, operating, and maintaining tools and machinery; handling materials; utilizing personal protective equipment; maintaining a safe work area; and handling hazardous materials and forces.

Demonstrate effective workplace and employability skills, including communication, awareness of diversity, positive work ethic, problem-solving, time management, and teamwork.

Explore the range of careers available in the field and investigate their educational requirements, and demonstrate job-seeking skills including resume-writing and interviewing.

Advocate and practice safe, legal, responsible, and ethical use of information and technology tools specific to the industry pathway.

Participate in a Career and Technical Student Organization (CTSO) to increase knowledge and skills and to enhance leadership and teamwork.

Discuss and demonstrate ways to value diversity.

Interpret marketing concepts as they apply to sports and entertainment marketing.

Define and explain marketing, sports marketing, and entertainment marketing.

Describe the “four P’s” (Product, Price, Place, Promotion) as they apply to sports and entertainment marketing and explain why each is important.

Define marketing segmentation and its components.

Explain the marketing functions as they relate to each component of sports and entertainment events.

Apply concepts of marketing information management to sports and entertainment marketing.

Explain the role of the ethics in marketing information management.

Describe the use of technology in the marketing information management functions.

Describe methods businesses use to obtain primary and secondary marketing research data.

Explain characteristics of effective data-collection instruments and techniques for processing marketing data.

Compare and contrast the elements of promotion (sales promotion, advertising, personal selling, public relations, and publicity).

List the advantages and disadvantages of each element of promotion.

Explain how the promotional elements affect increased sales and growth within a company or industry.

Describe the use of technology in promotion, including streaming, connectivity to fans at events, interactive media, and social media.

Discuss the use of public relations and publicity as promotional tools in sports and entertainment marketing.

Write a press release for a sports or entertainment event.

Develop and generate a sport or event newsletter.

Discuss the importance of media relations.

Compare and contrast the advertising media used in marketing sports or entertainment events.

Discuss the impact of negative publicity and describe ways to avoid or counter it.

Interpret the elements of the selling process as they relate to sports and entertainment marketing.

Identify various sales methodologies used in sports and entertainment marketing.

Explain strategies for attracting secondary sales and the difference between ticket brokers and ticket scalpers.

Evaluate the impact of competition on the profitability of an event.

Describe sales activities used to generate profit at an event.

Interpret branding concepts as they apply to sports and entertainment marketing.

Explain the importance of branding in sports and entertainment marketing.

Define and explain terms referring to brands, including branding, co-branding, brand extensions, and line extensions.

Explain the branding functions as they relate to each area in sports and entertainment marketing, including logos, slogans, trademarks, brand names, trade names, trade characters, and protection of intellectual properties.