Standards - Career & Technical Education

Incorporate safety procedures in handling, operating, and maintaining tools and machinery; handling materials; utilizing personal protective equipment; maintaining a safe work area; and handling hazardous materials and forces.

Demonstrate effective workplace and employability skills, including communication, awareness of diversity, positive work ethic, problem-solving, time management, and teamwork.

Explore the range of careers available in the field and investigate their educational requirements, and demonstrate job-seeking skills including resume-writing and interviewing.

Advocate and practice safe, legal, responsible, and ethical use of information and technology tools specific to the industry pathway.

Participate in a Career and Technical Student Organization (CTSO) to increase knowledge and skills and to enhance leadership and teamwork.

Discuss and demonstrate ways to value diversity.

Gather and share information on the scope of the fashion industry and the impact that it has on the economy.

Explain the concept of fashion and identify the different types of businesses that comprise the fashion industry.

Describe how fashion marketing concepts are applied locally, nationally, and internationally.

Describe the influence that economic, social, media, political, demographic, geographic, and psychological factors have had and currently have on fashion.

Discuss the influence of iconic figures and events on fashion.

Describe the economic impact of global trade on business decisions and operations.

Investigate the basic economic implications of domestic manufacturing versus foreign manufacturing.

Explain current retail trends driven by global trade.

Discuss the marketing concepts used in retail and fashion merchandising.

Describe the effect marketing has on current and future trends in fashion.

Explain why fashion industry products and services are valuable to the customer.

Explain marketing functions and related activities as they apply to fashion merchandising.

Explain the importance of marketing strategies utilized in the fashion industry.

Research connections between company actions and results.

Explain the purpose and processes of sales forecasting in fashion merchandising.

Research how leveraging the “four P’s” of marketing (Product, Price, Place, Promotion) can affect potential reach, revenue, and impact in the retail and fashion industries.

Evaluate and explain the effects of store layouts and merchandise presentation on customer behavior.

Identify elements that influence store layouts.

Identify types of fixtures used in presenting merchandise.

Explain the use of technology in visual merchandising.

Contrast merchandising techniques and store layouts used by various types of retailers.

Design a display for a specific store, season, and type of fashion.

Research customer demographics for the selected retailer.

Select merchandise, fixtures, lighting, and accessories for a marketing display.

Gather and share information on the impact of technology on the fashion industry and merchandising.

Describe the use of technology in selling and merchandising, citing specific examples.

Investigate and report on emerging technology applications and Internet sites related to fashion marketing.

Analyze the impact of marketing information management on the fashion industry.

Explain the importance of marketing information management to the fashion industry.