Standards - Career & Technical Education

Incorporate safety procedures in handling, operating, and maintaining tools and machinery; handling materials; utilizing personal protective equipment; maintaining a safe work area; and handling hazardous materials and forces.

Demonstrate effective workplace and employability skills, including communication, awareness of diversity, positive work ethic, problem-solving, time management, and teamwork.

Explore the range of careers available in the field and investigate their educational requirements, and demonstrate job-seeking skills including resume-writing and interviewing.

Advocate and practice safe, legal, responsible, and ethical use of information and technology tools specific to the industry pathway.

Participate in a Career and Technical Student Organization (CTSO) to increase knowledge and skills and to enhance leadership and teamwork.

Discuss and demonstrate ways to value diversity.

Demonstrate expertise in a specific occupation within the Marketing Cluster.

Meet benchmarks selected by the instructor from the appropriate curriculum frameworks, based upon the individual student’s assessed needs.

Conduct investigative research on a selected topic related to marketing using approved research methodology, interpret findings, and prepare a presentation to defend results.

Select an investigative study based on research, interest, and prior knowledge.

Collect, organize, and analyze data accurately and precisely.

Design procedures to test the research.

Report, display, and defend the results of investigations to audiences that may include professionals and technical experts.

Demonstrate higher order critical thinking and reasoning skills appropriate for a career in marketing.

Use mathematical and/or scientific skills to solve problems encountered in the chosen occupation.

Locate, evaluate, and interpret information related to the chosen occupation, in oral, written, and digital formats.

Analyze and apply data and/or measurements to solve problems and interpret documents.

Apply enhanced leadership and professional career skills needed in a marketing career.

Develop and deliver a professional presentation offering potential solutions to a current issue.

Practice leadership and career skills in job placement, job shadowing, entrepreneurship, or internship or by obtaining an industry-recognized credential of value.

Participate in leadership development opportunities available through DECA, FBLA-PBL, and/or professional organizations in the marketing field.

Demonstrate written and oral communication skills through presentations, public speaking, live or virtual interviews, and/or an employment portfolio.