Learning Activity

Indigenous Voices: Cultural Identity and Challenges (Phase 1)

Subject Area

World Languages

Grade(s)

7, 8, 9, 10, 11, 12

Overview

This introductory activity presents the topic of indigenous groups in Latin America. Through the use of a controversial Coca-Cola television advertisement from 2015, students will begin to discover and discuss the unique qualities of indigenous groups as well as issues they face in society. This activity builds upon prior knowledge of content, vocabulary, and grammar in the target language.

This activity is a result of the ALEX Resource Development Summit.

World Languages (2017) Grade(s): 07-12 - World Languages

WL17.WL.L3.1

Exchange information on familiar topics with a variety of words, phrases, and simple sentences in a variety of time frames.

Unpacked Content

UP:WL17.WL.L3.1

Knowledge

Students know:
  • the target language vocab for specific purposes.
  • how to use verbs in a variety of time frames (present, preterit, imperfect, future, conditional.

Skills

Intermediate Low Level
Students are able to:
  • ask and answer questions related to school subjects
  • have a simple conversation on a variety of concrete topics
  • relate information using basic informal commands
  • construct verbs using formations that indicate past actions
  • interpret meaning of question words when used in conversation and respond appropriately participate in conversations on a number of familiar topics using simple sentence.
  • handle short social interactions in everyday situations.
Intermediate Mid Level
Students are able to:
  • participate in a conversation on familiar topics using sentences and series of sentences.
  • handle short social interactions in everyday situations by asking and answreing a variety of questions.
  • usually say what they want to say about self and everyday life.

Understanding

Intermediate-Low Level Students understand that:
  • effective communication requires knowing how when and why to say what to whom.
  • the purpose of language study is to communicate so one can understand others and be understood.
  • other understandings will depend on the theme being taught.
Intermediate Mid Level studnets understand that:
  • effective communication requires knowing how when and why to say what to whom.
  • the purpose of language study is to communicate so one can understand others and be understood.
  • other understandings will depend on the theme being taught.
World Languages (2017) Grade(s): 07-12 - World Languages

WL17.WL.L3.2

Interpret what is heard, read, or viewed on familiar topics in a variety of time frames.

Unpacked Content

UP:WL17.WL.L3.2

Knowledge

Students know:
  • the target language vocabulary for specific purposes including:
    • question words.
    • dates, times.
    • schedules.
    • travel (airport).
    • accepting/rejecting an invitaiton.
    • likes & dislikes.
    • compliments.
    • descriptive words.
    • messages for greeting cards.
    • services being offered on a variety of sitionations.
    • interests and daily routines.
    • sports.
    • jobs.
    • weather.
  • vocabulary related to travel, (customs forms, hotel registrations, information on ID.
  • and can use verbs in a variety of time frames.

Skills

Intermediate Low Level
Students are able to:
  • understand and determine types of listening sources
  • understand location and time of an event.
  • understand announcements (arrival/departure info, due dates, time and date of messages).
  • understand questions and statements about daily routines, interests, scheudles)
  • understand what is asked for on a form or application.
  • understand basic information in a variety of contexts (weather forcasts, job postings, biographical data).
Intermediate Mid Level
Students are able to:
  • understand the main idea and details of advertisements and announcements and messages.
  • understand the main idea and details of literary and non-literary texts.
  • understand questions asked for surveys questionaires and forms across a variety of contexts.
  • understand basic information given in ads, labels, brochures, erc across a variety of contexts
  • understand the who, what, where, when, why & how of literary & non-literary texts.

Understanding

Intermediate-Low Level Students understand that:
  • effective communication requires knowing how when and why to say what to whom.
  • the purpose of language study is to communicate so one can understand others and be understood.
  • other understandings will depend on the theme being taught.

Phase

Before/Engage
Learning Objectives

Learning Objectives

In the target language, students will be able to:

  • identify, through interpersonal communication, the cultural and linguistic differences among indigenous groups by analyzing the commercial and by drawing on background knowledge.

  • identify, through interpersonal communication, the issues facing indigenous groups today by analyzing the commercial and by drawing on background knowledge.

  • interpret and analyze the message and purpose of television advertisement through interpersonal communication.

Activity Details

1. The teacher will show the 2015 Coca-Cola advertisement to the students without any prior introduction.

2. The teacher will ask the students to reflect on the advertisement as it is played a second time.

3. The teacher prompts the students with the following questions. Students will answer aloud as a class discussion.

  • What is happening in the advertisement? / What happened in the advertisement?
    ¿Qué está pasando en el anuncio? / ¿Qué pasó en el anuncio?
  • What do you see that makes you draw that conclusion?
    ¿Por qué dices eso? / ¿Cómo sabes?
  • What more can you find?
    ¿Qué más hay?

4. Students form small groups (three to four students) for further analysis and discussion of the advertisement.

5. Each group is given 4 prompting question cards. Groups have three to five minutes to discuss the questions on each card. At the end of each time period, the teacher will ask one student from each group to report on the information discussed by their group. The teacher can note the answers of each group on the board for comparison of answers.

6. Once all parts of the advertisement have been analyzed, the teacher will ask the students, “What more do you want to learn or know about indigenous groups?”
                 ¿Qué más quieren saber y aprender sobre los grupos indigenas?

Students will formulate verbal questions or statements of topics they are curious about in relation to indigenous groups. The teacher will write these questions/topics on the board for all to see. 

Assessment Strategies

Assessment Strategies

  • Informal/Formative Assessment - The teacher will move about the room as students are discussing each set of question prompts to check to sentence structure, grammatical structure, and recall of vocabulary from past knowledge. The teacher can prompt a group further if they seem to be struggling with the questions or analysis of the video.

  • Summative Assessment - At the end of the class period, the students can write a short reflective paragraph on the advertisement, their group discussions, and what they want to further learn about the topics introduced in class. 

Variation Tips

Modification by levels:

  • For a novice proficiency level class, you can modify the prompting questions to contain grammatical structures of present tense as well as provide simple phrases for communication of opinions.

  • There is an English version of the commercial.

Potential expansion topics: 

  • Students continue with Phase 2 of this topic.

  • Students research an additional controversial advertisement (visual or printed) in the US or other countries. Compare and contrast the advertisements in a presentation format and conclude with a student-led discussion of opinions on the issues addressed in the advertisement.

  • Explore the challenges/issues relating to health, education, and human rights that indigenous groups face. What role do indigenous groups have in politics? Have any of the issues been resolved in recent years?

Background and Preparation

Background / Preparation

1. Print and cut out the prompting question cards. Be sure to print enough sets of cards depending on the number of students and the number of groups they form. 

2. Pre-arrange the desks in small groups to better facilitate discussion. 

Digital Tools / Resources

Coca-Cola (México) Christmas Commercial 2015
https://www.youtube.com/watch?v=lNBAYc3cRuk

Approved Date

Owner (Author)

sralawrence100
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