On the Market: Thinking Critically About Advertising

Learning Resource Type

Classroom Resource

Subject Area

Health Education

Grade(s)

7

Overview

How are food and beverage marketers blurring the line between advertising and entertainment to engage young consumers, and why do this concern nutrition experts and children’s advocates? To what extent are product-related games, quizzes, and apps making children both recipients and tools of marketing? In this lesson, students consider various forms of advertising, then keep logs of the ads and other branded content they encounter in a specified period, and reflect on their experiences with marketing.

Health Education (2019) Grade(s): 7

HE19.7.2.3

Describe how the media can send mixed messages about health.

Health Education (2019) Grade(s): 7

HE19.7.8.2

Describe which advertising appeals are being used in various advertisements.

CR Resource Type

Lesson/Unit Plan

Resource Provider

Other

License Type

Public Domain

Resource Provider other

New York Times

Accessibility

Text Resources: Content is organized under headings and subheadings
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