Critical Viewing: Cigarette Ads

Learning Resource Type

Classroom Resource

Subject Area

English Language Arts
Health Education

Grade(s)

6

Overview

Students will analyze four different cigarette ads to understand the meaning of critical viewing and active viewing. They have an opportunity to study the elements— in this case, an advertisement for tobacco, and consider a series of questions, each designed to elicit important clues and information. This interactive learning activity can be used during a lesson on how social media influences health behaviors or when studying author's purpose.

English Language Arts (2021) Grade(s): 6

ELA21.6.1

Identify and explain an author’s rhetorical choices, including point of view, purpose, anecdotes, and figurative, connotative, and technical word meanings, to develop central and supporting ideas.

UP:ELA21.6.1

Vocabulary

  • Rhetorical choices
  • Point of view
  • Purpose
  • Anecdotes
  • Figurative word meaning
  • Connotative word meaning
  • Technical word meaning
  • Central idea
  • Supporting idea

Knowledge

Students know:
  • Authors make specific rhetorical choices in their writing to convey meaning.
  • Rhetorical devices include point of view, purpose, personal anecdotes, and word choice.
  • Authors develop the main idea of the text by including supporting details to further elaborate on the text's central meaning.

Skills

Students are able to:
  • Identify an author's rhetorical choices related to point of view, purpose, anecdotes, and figurative, connotative, and technical word meanings.
  • Explain why an author made particular rhetorical choices related to point of view, purpose, anecdotes, and figurative, connotative, and technical word meanings.
  • Explain how an author's rhetorical choices developed the central and supporting ideas of the text.

Understanding

Students understand that:
  • When writing a text, authors make specific decisions about the structure, format, and vocabulary to accurately convey their central idea.

CR Resource Type

Informational Material

Resource Provider

PBS

License Type

Custom

Accessibility

Text Resources: Content is organized under headings and subheadings
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