Ads for E-Cigarettes Today: Hearken Back to the Banned Tricks of Big Tobacco

Learning Resource Type

Classroom Resource

Subject Area

Health Education

Grade(s)

10

Overview

This resource is informational material about how Robert Jackler has spent more than a decade researching the history of advertisements produced by Big Tobacco. The ear, nose and throat surgeon from Stanford University has built a diverse collection of more than 50,000 advertisements from magazines, newspapers, billboards, television and the internet from the turn of the 20th century to the present day. The collection highlights the tobacco industry’s efforts to deceive the public about the health risks of their products.

This alignment results from the ALEX Health/PE COS Resource Alignment Summit.

Health Education (2019) Grade(s): 10 - Health Education

HE19.HE.3.2

Analyze valid resources from home, school, and community that provide health information.

CR Resource Type

Informational Material

Resource Provider

Smithsonian.com

License Type

Custom

Accessibility

Text Resources: Content is organized under headings and subheadings
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