DLCS18.4.10

Digital Literacy and Computer Science (2018) Grade(s): 4

DLCS18.4.10

Identify the different forms of web advertising and why websites, digital resources, and artifacts may include advertisements and collect personal information.

Unpacked Content

Knowledge

Students know:
  • advertisements appear on most websites and other digital resources such as email, text, etc.
  • information is collected by companies, search habits, cookies, etc.

Skills

Students are able to:
  • identify ads on a website, within a sample email, in games, and email.
  • identify ways a company or website collects personal information.

Understanding

Students understand that:
  • ads are on most websites, digital resources, and artifacts.
  • websites or companies collect information by tracking browsing history, collecting user
  • shared data, or by using cookies.

Vocabulary

  • web advertising
  • advertisements/ads
  • personal information
  • user
  • cookies

COS Examples

Examples: Search ads, pay-per-click ads, banner ads, targeted ads, in-game ads, email ads.

Aligned Learning Resources

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