Unpacked Content
Essential Questions
EU: Skillful evaluation and critique are critical components of experiencing, appreciating, and producing media artworks.
EQ: How and why do media artists value and judge media artworks? When and how should we evaluate and critique media artworks to improve them?
EQ: How and why do media artists value and judge media artworks? When and how should we evaluate and critique media artworks to improve them?
Skills Examples
- After watching a commercial for laundry detergent, identify and describe how the messages were created by the individual components. Responding to teacher questions, discuss the differences in meaning and message.
- After watching a series of commercials for toothpaste, identify and describe the various methods and styles and the effect on the class. Responding to teacher questions, discuss the difference meanings given by form, method and style.
- Watch and respond to a series of political ads. By responding to teacher questions, tell the purpose, meaning and message of each and how interpretation is affected by context.
- Using a class made checklist for basic principles and processes, grade one of your own media arts products. Score the product in two different contexts and compare the results, and make changes to make it better.
Vocabulary
Differentiate
Message
Meaning
Components
Experience
Interpretations
Intention
Consider
Context
Criteria
Evaluating
Constructive
Message
Meaning
- subtext
Components
Experience
Interpretations
Intention
Consider
Context
Criteria
Evaluating
Constructive
Anchor Standards
Anchor Standard 9: Apply criteria to evaluate artistic work.
