Classroom Resource

Audience and Purpose in Marketing and Sales Writing | Workplace Essential Skills

Subject Area

English Language Arts

Grade(s)

6, 7, 8, 9, 10

Overview

When you are writing something for work in the marketing, sales, and services industry, one of the most important things to consider is your audience. To whom are you writing, and what information do they need? A social media employee, an interior designer, and a marketing employee at a lumber company share examples and tips. This source provides instruction and discussion with considering your audience and purpose when crafting workplace documents. 

English Language Arts (2021) Grade(s): 6

ELA21.6.13

Create and edit digital products that are appropriate in subject and purpose for a particular audience or occasion.

Unpacked Content

UP:ELA21.6.13

Vocabulary

  • Digital products
  • Subject
  • Purpose
  • Audience
  • Occasion

Knowledge

Students know:
  • Necessary skills to create and edit digital products, such as social media posts, blog posts, podcast episodes, and infographics.
  • The intended audience and occasion should be identified before selecting a subject and purpose of a digital product.

Skills

Students are able to:
  • Create digital products with attention to subject and purpose for different audiences and occasions.
  • Edit digital products with attention to subject and purpose for different audiences and occasions.

Understanding

Students understand that:
  • Digital products can be used to communicate with a variety of audiences and occasions.
  • They should modify the subject and purpose of their digital products depending on the audience and occasion.
English Language Arts (2021) Grade(s): 7

ELA21.7.14

Create and edit digital products that are appropriate in subject, occasion, audience, purpose, and tone.

Unpacked Content

UP:ELA21.7.14

Vocabulary

  • Digital products
  • Subject
  • Occasion
  • Audience
  • Purpose
  • Tone

Knowledge

Students know:
  • Necessary skills to create and edit digital products.
  • The intended audience and occasion should be identified before selecting a subject and purpose of a digital product.

Skills

Students are able to:
  • Create and revise a digital text to ensure a clear subject.
  • Create and revise a digital text for an intended audience and occasion.
  • Create and revise a digital text to achieve a particular tone and purpose.

Understanding

Students understand that:
  • Digital products can be used to communicate with a variety of audiences and occasions.
  • They should modify the subject and purpose of their digital products depending on the audience and occasion.
  • Revision is important in establishing a clear purpose and tone in writing a digital text.
  • Revision is important in appealing to a particular audience with a digital text.
  • Revision is important to articulate a clear subject and occasion for writing a digital text.
English Language Arts (2021) Grade(s): 8

ELA21.8.13

Create and edit digital products that are appropriate in subject, occasion, audience, point of view, purpose, and tone.

Unpacked Content

UP:ELA21.8.13

Vocabulary

  • Digital product
  • Subject
  • Occasion
  • Audience
  • Point of view
  • Purpose
  • Tone

Knowledge

Students know:
  • Necessary skills to create and edit digital products.
  • The intended audience and occasion should be identified before selecting a subject and purpose of a digital product.

Skills

Students are able to:
  • Create and revise a digital text to ensure a clear subject.
  • Create and revise a digital text for an intended audience and occasion.
  • Create and revise a digital text to achieve a particular tone and purpose.

Understanding

Students understand that:
  • Digital products can be used to communicate with a variety of audiences and occasions.
  • They should modify the subject and purpose of their digital products depending on the audience and occasion.
  • Revision is important in establishing a clear purpose and tone in writing a digital text.
  • Revision is important in appealing to a particular audience with a digital text.
  • Revision is important to articulate a clear subject and occasion for writing a digital text.
English Language Arts (2021) Grade(s): 9

ELA21.9.14

Create and edit digital texts that are suitable in purpose and tone for their intended audience and occasion.

Unpacked Content

UP:ELA21.9.14

Vocabulary

  • Digital texts
  • Occasion
  • Audience
  • Purpose
  • Tone

Knowledge

Students know:
  • Necessary skills to create and edit digital texts.
  • The intended audience and occasion should be identified before selecting a purpose and tone for digital text.

Skills

Students are able to:
  • Create and edit a digital text for an intended audience and occasion.
  • Create and edit a digital text to achieve a particular tone and purpose.

Understanding

Students understand that:
  • Digital texts can be used to communicate with a variety of audiences and occasions.
  • They should modify the purpose and tone of their digital texts depending on the audience and occasion.
  • Editing is important in establishing a clear purpose and tone in writing a digital text.
  • Editing is important in appealing to a particular audience and occasion with a digital text.
English Language Arts (2021) Grade(s): 10

ELA21.10.14

Create and edit collaborative digital texts that are suitable in purpose and tone for their intended audience and occasion.

Unpacked Content

UP:ELA21.10.14

Vocabulary

  • Collaborative digital texts
  • Occasion
  • Audience
  • Purpose
  • Tone

Knowledge

Students know:
  • Necessary skills to create and edit digital texts.
  • Collaboration skills.
  • The intended audience and occasion should be identified before selecting a purpose and tone for digital text.

Skills

Students are able to:
  • Create and edit a collaborative digital text for an intended audience and occasion.
  • Create and edit a collaborative digital text to achieve a particular tone and purpose.

Understanding

Students understand that:
  • They can collaborate with peers to create one final product.
  • Digital texts can be used to communicate with a variety of audiences and occasions.
  • They should modify the purpose and tone of their digital texts depending on the audience and occasion.
  • Editing is important in establishing a clear purpose and tone in writing a digital text.
  • Editing is important in appealing to a particular audience and occasion with a digital text.
Link to Resource
https://aptv.pbslearningmedia.org/resource/ket-workready-49/audience-and-purpos…

CR Resource Type

Audio/Video

Resource Provider

PBS
Accessibility
License

License Type

Custom

Custom License Type (URL)

https://aptv.pbslearningmedia.org/help/terms-of-use/#restrictions

Comments or Notes

Handouts and materials associated with this resource can be found to the right of the video under the heading, "Support Materials for Use with Students".

Approved Date

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