Unpacked Content
Knowledge
Students know:
- Techniques for conducting surveys.
- Techniques to identify bias
Skills
Students are able to:
- Given the description of a survey,
- Evaluate bias that may occur in the survey.
- Determine whether a bias precludes results of the survey from being generalized to the population.
Understanding
Students understand that:
- Bias is the intentional or unintentional favoring of one group or outcome over other potential groups or outcomes in the population.
- A common cause of sampling bias lies in the design of the study or in the data collection procedure, both of which may favor or disfavor collecting data from certain classes or individuals or in certain conditions.
- Response bias (also called survey bias) is the tendency of a person to answer questions on a survey untruthfully or misleadingly.
- Nonresponse bias is the bias that results when respondents differ in meaningful ways from nonrespondents.
Vocabulary
- Bias
- Sampling
- Response bias
- Nonresponse bias
