Analyzing ideas, issues, or themes of various historical periods for their influence on the characteristics of advertising
CTE08.AV.IAD.8d
Analyzing selected illustrations for historical and cultural influences and aesthetics
CTE08.AV.IAD.8e
Analyzing layouts and designs for visual, spatial, and functional differences throughout history
CTE08.AV.IAD.8f
Describing specific symbols, trademarks, and logos used in advertising and their relationship to historical and cultural content
CTE08.AV.IAD.H
Conceptual Process
CTE08.AV.IAD.9
Demonstrate strategic processes in advertising design, including techniques of research and analysis, thinking, and copywriting.
CTE08.AV.IAD.9a
Justifying artist intention and purpose in selected works, illustrations, and layouts
CTE08.AV.IAD.9b
Comparing themes, issues, and modes of expression in advertising with other creative disciplines
CTE08.AV.IAD.9c
Selecting subjects, symbols, and ideas from daily life as subject matter for design
CTE08.AV.IAD.I
Digital Imagery
CTE08.AV.IAD.10
Demonstrate skills in desktop publishing as they apply to advertising design.
CTE08.AV.IAD.J
Critical Skills and Evaluations
CTE08.AV.IAD.11
Critique advertising design projects for compositional accuracy.
CTE08.AV.IAD.K
Design
CTE08.AV.IAD.12
Solve communication problems with effective graphic design solutions using principles, elements, and current theories of design.
CTE08.AV.DD
Digital Design
CTE08.AV.DD.A
Safety
CTE08.AV.DD.1
Apply personal and shop safety rules, regulations, and procedures for using media in a safe and responsible manner, including cleaning, storing, and replenishing supplies.
CTE08.AV.DD.B
Computer Technology
CTE08.AV.DD.2
Demonstrate various computer operations using industry standard software for word processing, illustrating, photo manipulating, and scanning.
CTE08.AV.DD.2a
Utilizing vector and raster graphics, Universal Serial Bus (USB), fire wire, digital camera, printers, data video projector, digital video recorder (DVR)
CTE08.AV.DD.C
Typography
CTE08.AV.DD.3
Explain the history and development of typography, including the classification of type families, the historic evolution of type, type selection, spacing, and the manipulation of the letterform.
CTE08.AV.DD.3a
Explaining styles, selection, production, and psychology of typography
CTE08.AV.DD.3b
Demonstrating knowledge of manuscripts, spacing, proofreading, headlines, and copy fitting
CTE08.AV.DD.D
Advanced Design
CTE08.AV.DD.4
Demonstrate advanced application of the digital design process.
CTE08.AV.DD.4a
Using proper procedures and theory in composition for digital design
CTE08.AV.DD.E
Advanced Visualization
CTE08.AV.DD.5
Utilize drawing and rendering techniques and advanced illustration skills for digital design.
CTE08.AV.DD.F
Advanced Digital Imagery
CTE08.AV.DD.6
Create digital designs while refining desktop publishing skills.
CTE08.AV.DD.6a
Determining appropriate files and file formats for various digital imagery
