Locate, evaluate, and interpret information related to the chosen occupation, in oral, written, and digital formats.
Analyze and apply data and/or measurements to solve problems and interpret documents.
Leadership
Apply enhanced leadership and professional career skills needed in a business management and administration career.
Develop and present a professional presentation offering potential solutions to a current issue.
Practice leadership and career skills in job placement, job shadowing, entrepreneurship, or internship, or by obtaining an industry-recognize credential of value.
Participate in leadership development opportunities available through DECA, FBLA-PBL, and/or professional organizations in the business management and administration field.
Demonstrate written and oral communication skills through presentations, public speaking, live or virtual interviews, and/or an employment portfolio.
Digital Media Design
Foundational Standards
Incorporate safety procedures in handling, operating, and maintaining tools and machinery; handling materials; utilizing personal protective equipment; maintaining a safe work area; and handling hazardous materials and forces.
Demonstrate effective workplace and employability skills, including communication, awareness of diversity, positive work ethic, problem-solving, time management, and teamwork.
Explore the range of careers available in the field and investigate their educational requirements, and demonstrate job-seeking skills including resume-writing and interviewing.
Advocate and practice safe, legal, responsible, and ethical use of information and technology tools specific to the industry pathway.
Participate in a Career and Technical Student Organization (CTSO) to increase knowledge and skills and to enhance leadership and teamwork.
Discuss and demonstrate ways to value diversity.
Hardware and Software
Compare and contrast types of multimedia design, including desktop publishing, graphic design, web page design, digital photography, animation, and digital video.
Describe components of digital design, including text, images, animation, audio, and video.
Explain how creativity and technical skills can be utilized to create multimedia projects.
Use a variety of hardware to digitize information in various formats, including digital camera, video camera, scanner, and mobile devices.
Utilize a variety of software and equipment to create, modify, and enhance multimedia projects.
Perform basic computer functions as they apply to the multimedia design industry.
Explain how the file storage capacity of media storage devices is affected by the resolution of photographs and other factors.
Utilize file system folders, online file management services, and naming conventions to organize and back up files.
Digital Photography
Demonstrate appropriate use of digital photography equipment and techniques.
Utilize various photo composition techniques.
Examples: lighting, perspective, candid vs. posed, rule of thirds
Transfer still shot images from equipment to the computer.
Utilize photo editing software to edit and enhance digital photographs.
Examples: cropping, scaling, brightness/contrast, saturation, levels, hue/color balance, feathering, masking, layering
Graphic Design
Demonstrate design techniques using graphic design software.
Examples: selecting, resizing, and manipulating images; changing resolutions; rastering; correcting color; creating images
Apply the design process to digital media.
Demonstrate the process of planning a digital document.
Utilize the elements of design (line, shape, form, texture, pattern, color, value, and space) when creating digital media products.
