Search ALEX...

Discuss advantages and disadvantages of types of business locations.

Explain the steps used in conducting a location analysis.

Identify current trends and other criteria for site location.

Justify the rationale for selecting a particular site.

Finance

Gather, evaluate, and share information on the processes, strategies, and systems needed to guide the financial organization of an entrepreneurial entity.

Discuss, compare, and contrast sources of capital used by entrepreneurs.

Identify fixed and variable costs and tax liability for startup and maintenance of a business.

Explain the terminology used in financial reports.

Create a tentative budget for a proposed business and explain the purpose of each component, including income statement, balance sheet, and cash flow statement.

Legal Issues

Gather and share information on legal issues affecting businesses.

Identify governmental agencies and regulations affecting businesses.

Define and utilize terms used in business law.

List licenses needed by a small business.

Product and Service Planning

Obtain and share information on product strategies.

Describe how technology is used in the product/service management function.

Describe strategies used by marketers to position products or services.

Describe techniques used by businesses to position corporate brands.

Explain the importance of planning purchases.

Distribution

Identify and explain place strategies.

Describe how technology is used in the channel management function.

Describe ethical considerations in channel management.

Coordinate channel management with other marketing activities.

Compare the costs and benefits associated with various inventory management systems.

Pricing

Identify and explain pricing strategies.

Describe the role of ethics in pricing.

Explain the use of technology in the pricing function.

Identify factors that affect pricing strategy decisions, including the product life cycle.

Selling and Promotion

Identify and explain promotion strategies.

Describe how technology is used in the promotion function.