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Discuss the impacts of unethical behavior.

Discuss the purpose of contracts and explain why they are needed.

Explain the importance of copyright laws and trademarks.

Discuss the elements of risk associated with the industry of sports and entertainment marketing.

Define risk and describe the categories of risk.

Analyze various strategies for risk management.

Explain the need for event insurance.

Explain the legal issues and risks related to each area in sports and entertainment marketing, including logos, slogans, trademarks, brand names, trade names, and trade characters, and protecting all intellectual properties.

Distribution

Arrange effective and efficient channels of distribution for sports and entertainment events.

Obtain and share information about the distribution systems for sports and entertainment events.

Explain the distribution process as it applies to the various media, including television, radio, music, movies, theater, and fine arts.

Describe ethical considerations in channel management for sports and entertainment.

Coordinate channel management with other marketing activities.

Career Opportunities

Analyze current trends in sports and entertainment marketing and discuss their impact on employment in the field.

Research the different career opportunities available in the sports and entertainment marketing industry.

Discuss the skills and preparation needed for a chosen career in sports and entertainment marketing.

Business Software Applications I

Foundational Standards

Incorporate safety procedures in handling, operating, and maintaining tools and machinery; handling materials; utilizing personal protective equipment; maintaining a safe work area; and handling hazardous materials and forces.

Demonstrate effective workplace and employability skills, including communication, awareness of diversity, positive work ethic, problem-solving, time management, and teamwork.

Explore the range of careers available in the field and investigate their educational requirements, and demonstrate job-seeking skills including resume-writing and interviewing.

Advocate and practice safe, legal, responsible, and ethical use of information and technology tools specific to the industry pathway.

Participate in a Career and Technical Student Organization (CTSO) to increase knowledge and skills and to enhance leadership and teamwork.

Discuss and demonstrate ways to value diversity.

Basic Computer

Utilize technology functions, including compressing files, converting files, importing files, exporting files, and transferring data among applications.

Compare hardware and software functions in word processing applications.

Save files in various formats including plain text and PDF in word processing applications.

Describe network computer functions including cloud-based applications.

Demonstrate electronic file management skills across local computers, networks, and the cloud.

Diagnose problems relating to technology systems, including network systems, hardware, and software.

Demonstrate basic computer and printer preventative maintenance.

Determine strategies to correct malfunctioning network systems, hardware, and software.