Discuss factors used by marketers to position sports and entertainment products and services.
Describe factors that influence positioning of corporate brands in sports and entertainment marketing.
Example: the importance of developing company branding including venue aesthetics, maintenance, and appeal
Develop a plan to organize, staff, and carry out a sports or entertainment event.
Demonstrate teamwork and collaboration skills needed to reach a common goal.
Develop and implement timelines to produce a successful and profitable sports or entertainment event.
Develop internal and external communication systems needed to carry out a sports or entertainment event.
Examples: memos, team meetings, email, web communications
Develop and present a complete sports or entertainment marketing plan.
Determine the components of a sports or entertainment marketing plan.
Explain the role of promotion in a sports or entertainment marketing plan.
Explain the role of sponsorship in a sports or entertainment marketing plan.
Create sports and entertainment campaigns, utilizing effective communication techniques.
Identify methods of effective communication for a sports or entertainment activity.
List the steps necessary to prepare a promotional campaign in the sports and entertainment field.
Demonstrate effective speaking and presentation skills.
Describe methods of communication that may be used to conduct business with clients and vendors.
Sports Marketing
Differentiate among the components of the sports marketing industry.
Differentiate between professional sports and amateur sports.
Discuss the impact of global marketing on international sporting and entertainment events.
Describe how management functions differ in college, amateur, and professional sports.
Explain the personal financial impact of participating in amateur and recreational sports.
Gather and share information on the impact of sports and sporting events on the economy.
Evaluate the management functions necessary for college, amateur, and professional sports.
Describe how the National Collegiate Athletic Association (NCAA) relates to the sports industry.
Explain the importance of management for professional sports.
Describe the characteristics and roles of sports agents, team owners, players’ organizations, and general managers.
Determine the economic impact of a major sporting event for a city or community.
Entertainment Marketing
Analyze the field of marketing as it relates to the elements of the entertainment industry, including television, radio, music, movies, theater, and fine arts.
Examine the history of each element of the entertainment industry and develop a timeline showing its relationship to the economy.
Examine the current economic impact of the entertainment industry on local, national, and international markets.
Examine changes in marketing related to technology and to trends in public opinion.
Legal Issues and Ethics
Interpret the legal and ethical ramifications of behaviors and practices in the sports and entertainment marketing field.
Define the term ethics as it relates to sports and entertainment marketing.
