Apply concepts of marketing information management to sports and entertainment marketing.
Explain the role of the ethics in marketing information management.
Describe the use of technology in the marketing information management functions.
Describe methods businesses use to obtain primary and secondary marketing research data.
Explain characteristics of effective data-collection instruments and techniques for processing marketing data.
Promotion
Compare and contrast the elements of promotion (sales promotion, advertising, personal selling, public relations, and publicity).
List the advantages and disadvantages of each element of promotion.
Explain how the promotional elements affect increased sales and growth within a company or industry.
Describe the use of technology in promotion, including streaming, connectivity to fans at events, interactive media, and social media.
Discuss the use of public relations and publicity as promotional tools in sports and entertainment marketing.
Write a press release for a sports or entertainment event.
Develop and generate a sport or event newsletter.
Discuss the importance of media relations.
Compare and contrast the advertising media used in marketing sports or entertainment events.
Discuss the impact of negative publicity and describe ways to avoid or counter it.
Interpret the elements of the selling process as they relate to sports and entertainment marketing.
Identify various sales methodologies used in sports and entertainment marketing.
Examples: personal selling, TV, radio, newspaper, telemarketing, web, social media
Explain strategies for attracting secondary sales and the difference between ticket brokers and ticket scalpers.
Examples: advance ticket sales and other strategies for getting highly sought tickets
Evaluate the impact of competition on the profitability of an event.
Describe sales activities used to generate profit at an event.
Examples: merchandise sales, sponsorships, media guides, advertising space
Branding
Interpret branding concepts as they apply to sports and entertainment marketing.
Explain the importance of branding in sports and entertainment marketing.
Define and explain terms referring to brands, including branding, co-branding, brand extensions, and line extensions.
Explain the branding functions as they relate to each area in sports and entertainment marketing, including logos, slogans, trademarks, brand names, trade names, trade characters, and protection of intellectual properties.
Finance
Apply concepts and processes associated with successful financial planning in sports and entertainment marketing.
Explain the economic impact of sports and entertainment marketing.
Discuss the profit motive and describe economic utility as it applies to sports and entertainment marketing.
Gather and share information about funding and revenue sources for sports and entertainment businesses.
Discuss pricing strategies and the role of business ethics in pricing.
Product and Event Planning
Analyze product and service marketing as it relates to sports and entertainment marketing.
Describe the use of technology in product and service management.
