Demonstrate methods for closing the sale.
Examples: Always Be Closing (ABC) close, merchandise close, service close
Explain the importance of suggestive selling techniques.
Distribution
Describe the processes needed to move, store, locate, and/or transfer ownership of goods in the fashion and/or retail industry.
Identify the channels of distribution in moving merchandise from manufacturers and wholesalers to retailers.
Explain the role of wholesalers in the distribution channel.
Describe main methods of transportation used in fashion and retail business activities and the situation in which each method would be most appropriate.
Examples: surface, air, water, electronic
Describe ethical considerations in channel management.
Coordinate channel management with other marketing activities.
Legal Issues
Identify major laws that regulate and/or impact the fashion/retail industry.
Describe the provisions of laws that protect consumers.
Examples: product labeling, product safety
Identify laws and agencies that regulate the fashion industry.
Examples: laws banning price fixing, Sherman Antitrust Act; Federal Trade Commission
Identity key industry groups and the role each group plays in the fashion ecosystem.
Career Opportunities
Describe career opportunities at various levels of the fashion and retail industry and identify appropriate career path credentials.
Compare career opportunities and skill requirements for jobs in fashion marketing at the manufacturing, wholesale, and retail levels.
Describe the aptitudes and skill requirements for sustaining a career in fashion marketing.
Research postsecondary educational opportunities to prepare for a career in the fashion industry.
List professional organizations in the field of fashion and describe their roles.
Sports and Entertainment Marketing
Foundational Standards
Incorporate safety procedures in handling, operating, and maintaining tools and machinery; handling materials; utilizing personal protective equipment; maintaining a safe work area; and handling hazardous materials and forces.
Demonstrate effective workplace and employability skills, including communication, awareness of diversity, positive work ethic, problem-solving, time management, and teamwork.
Explore the range of careers available in the field and investigate their educational requirements, and demonstrate job-seeking skills including resume-writing and interviewing.
Advocate and practice safe, legal, responsible, and ethical use of information and technology tools specific to the industry pathway.
Participate in a Career and Technical Student Organization (CTSO) to increase knowledge and skills and to enhance leadership and teamwork.
Discuss and demonstrate ways to value diversity.
Marketing
Interpret marketing concepts as they apply to sports and entertainment marketing.
Define and explain marketing, sports marketing, and entertainment marketing.
Describe the “four P’s†(Product, Price, Place, Promotion) as they apply to sports and entertainment marketing and explain why each is important.
Define marketing segmentation and its components.
Explain the marketing functions as they relate to each component of sports and entertainment events.
Examples: ticket sales, sponsorships, concessions, merchandise sales
Marketing Information Management
