Analyze advanced licensing options and continuing education requirements for Realtors® in order to maintain professional license to do business.
Demonstrate the licensee’s tasks involved in the sales process from the beginning through closing.
Customer and Client Service
Explain the difference between licensee and agency in real estate.
Describe the creation of agency and non-agency agreements.
Outline the duties involved in real estate agency.
Examples: fiduciary responsibilities, traditional agency responsibilities, disclosure of conflict of interest
Contrast the roles of a buyer’s licensee and a seller’s licensee in real estate.
Determine and explain what sellers expect from the real estate licensee.
Examples: adhering to time frames, guidance on pricing, assisting with paperwork and inspections, advertising, negotiating, preparing for the closing
Demonstrate ways licensees meet buyers’ needs, including assisting with price negotiations, completing paperwork, researching selling prices of comparable homes, determining the price range the client can afford to spend, and explaining financing options.
Explain the licensee’s role in disclosing problems that might be encountered during a sale and arranging for resolutions.
Demonstrate the process of showing properties, interviewing potential buyers before property showings, and obtaining necessary information from buyers before formulating a purchase offer for a property.
Post-Contract Service
Describe the licensee’s responsibilities in coordinating the buyer’s professional home inspection with the seller.
Explain how to negotiate payments and to oversee completing required repairs on the seller’s behalf if needed.
Discuss the licensee’s responsibilities in preparing for closing, the actual closing, and tracking the loan process after the signing of a listing agreement.
Explain the importance for licensee follow-up after the closing to attempt to clarify and resolve conflicts with a dissatisfied buyer.
Career Pathway Project in Marketing
Foundational Standards
Incorporate safety procedures in handling, operating, and maintaining tools and machinery; handling materials; utilizing personal protective equipment; maintaining a safe work area; and handling hazardous materials and forces.
Demonstrate effective workplace and employability skills, including communication, awareness of diversity, positive work ethic, problem-solving, time management, and teamwork.
Explore the range of careers available in the field and investigate their educational requirements, and demonstrate job-seeking skills including resume-writing and interviewing.
Advocate and practice safe, legal, responsible, and ethical use of information and technology tools specific to the industry pathway.
Participate in a Career and Technical Student Organization (CTSO) to increase knowledge and skills and to enhance leadership and teamwork.
Discuss and demonstrate ways to value diversity.
Project Proposal
Create a formal, narrative proposal that communicates a specific concept, creates a process, or develops a product related to marketing.
Examples: designing a social media application, developing a new product or service, starting a new business
Research
Conduct independent research related to the selected marketing project.
Examples: “Social Media’s Impact on Small Businesses,†“The Importance of Branding,†“Identifying Target Marketsâ€
Project Report
Write a detailed report on the chosen marketing project, following established conventions for format, grammar, and usage.
Presentation
Produce an original multimedia presentation based upon marketing project research and results.
Examples: producing a digital presentation and oral explanation, creating a documentary, presenting a project model and explanation
Portfolio
Design and create a project portfolio that documents all components of the marketing project and demonstrates the validity of the process.
CTE Lab in Marketing
