Learning Resource Type

Classroom Resource

Tobacco, Advertising, and Cancer: Media Literacy Activities

Subject Area

Health Education

Grade(s)

10

Overview

Media can be a powerful force in shaping perceptions about products and our own consumption habits. During the early to mid 20th Century, cigarette advertising was pervasive and the use of it was high. In the 1970s, a wave of anti-smoking advertising was released which ultimately changed the public’s perception and use of tobacco. The media encouraged people to smoke and when scientists proved that smoking was harmful to the media, in turn, encouraged people to stop. In viewing these three clips from Cancer: The Emperor of All Maladies, students will understand how media can influence the habits and attitudes of an audience.

This alignment results from the ALEX Health/PE COS Resource Alignment Summit.

    Health Education (2019) Grade(s): 10 - Health Education

    HE19.HE.2.1

    Analyze the influence of external factors on health beliefs and behaviors.

    Link to Resource

    CR Resource Type

    Audio/Video

    Resource Provider

    PBS
    Accessibility
    License

    License Type

    CUSTOM
    ALSDE LOGO