Explain the difference between a Realtor® and a real estate licensee.
Explain why it is important for real estate professionals to join the National Association of Realtors® and follow its Code of Ethics and Standards of Practice.
Explain the importance of joining professional organizations and attending training courses for professional and personal development.
Research and share information about federal and state housing laws.
Describe provisions regarding housing and real estate in the Civil Rights Acts of 1866 and 1968.
Gather and share information about steering, redlining, and blockbusting, outlining the effects of these practices in actual cases.
Describe the features of the Truth-in-Lending Act, the Equal Credit Opportunity Act, and the Real Estate Settlement Procedures Act, indicating how each one protects consumers.
Summarize standards for professionalism in the real estate industry.
Marketing Principles
Foundational Standards
Incorporate safety procedures in handling, operating, and maintaining tools and machinery; handling materials; utilizing personal protective equipment; maintaining a safe work area; and handling hazardous materials and forces.
Demonstrate effective workplace and employability skills, including communication, awareness of diversity, positive work ethic, problem-solving, time management, and teamwork.
Explore the range of careers available in the field and investigate their educational requirements, and demonstrate job-seeking skills including resume-writing and interviewing.
Advocate and practice safe, legal, responsible, and ethical use of information and technology tools specific to the industry pathway.
Participate in a Career and Technical Student Organization (CTSO) to increase knowledge and skills and to enhance leadership and teamwork.
Discuss and demonstrate ways to value diversity.
Distribution
Apply knowledge of logistics (distribution) and channel management to manage supply-chain activities.
Explain the nature and scope of channel management and distribution.
Examples: transportation, storage, buying, shipping, receiving
Contrast the functions of retailers, wholesalers, agents, and brokers.
Describe the use of technology in channel management and distribution and explain how it affects the cost of products.
Economics
Gather and share information about the economic environments in which customers function.
Examine various economic systems to determine how each establishes what will be produced, how it will be produced, and for whom it will be produced.
Explain how traditional, command, market, and mixed economic systems affect private ownership and the role of government in each economic system.
Identify various measurements used to analyze an economy and explain how those measures relate to supply and demand in the marketing process.
Entrepreneurship
Identify concepts, processes, and behaviors associated with successful entrepreneurs.
Global Marketing
Demonstrate knowledge of international business and marketing concepts.
Contrast international and domestic business and marketing.
Explain why nations and companies engage in international trade.
Explain the importance of marketing in a global economy.
Identify factors affecting international trade.
Examples: culture, political structure, barriers to trade, currency fluctuations, comparative advantage
Marketing
